Scion enthusiasts will have even more “Customization”. A marketing campaign with an underground vibe that is intended to show just how much their chosen transportation reflects their personality... Taking the idea from MySpace and FaceBook's success of letting users customize everything. ScionRide was not listed as one of the Scion clubs there but I have contacted them and hope we will be added soon...
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The campaign, called Scion Speak, was created by StrawberryFrog, an advertising and marketing agency based in New York and Amsterdam that is known for its quirkiness and for representing new or hipster brands. The agency spent six months last year escorting a graffiti artist, Tristan Eaton, around New York, Los Angeles and other cities to talk to Scion owners about their lifestyles. Based on those conversations, Mr. Eaton designed the symbols.
Scion Speak in the News |